Tuesday, October 20, 2009

Am I just talking to myself?

Where did everyone go? On the last post, there were no comments shared. Does this mean that no one is still reading? Is it because I post so infrequently? Is it because what is being said, makes one go "Hmmmnn", but does not lead to a necessary reply? Or, have I been abandoned? These are the questions I am asking myself. You guys will remember that one of the reasons I began this BLOG was to get a feel for what it is like to play in the world of social media so that we could make an informed decision for what BJC should do. Well, since that time BJC has entered that world with both feet -- heck with entire body. www.makemedicinebetter.org continues to get a lot of visits and the registrations exceed the normal conversion rate. However, I am surprised at the number of folks who visit and don't share any ideas or nominate a person to be a Hero. But, then I thought of my own behavior. I visit lots of sites and never register. I read lots of articles on line and think of all kinds of responses to share, but often do not leave a comment. So perhaps there are lots of people out there who are more like me than I imagined (my family is likely thinking -- Please say it isn't so). So, to all of the former readers of this BLOG, come on back. Let me know what you are thinking, wondering, hoping that I will address in this space. Right now, I am thinking it is great to see the sun (the sunless days of last week sealed that I could never live in Cleveland or Seattle or Ireland), wondering when (not if) the Rams will win their first game, and planning to tackle the piles of work that are on my desk (part of what makes my posts much more infrequent than I would like). What are you thinking, wondering and hoping? Would love to know.
J

Monday, October 5, 2009

Join the Discussion

I hope that many of you have taken time to visit makemedicinebetter.org. A huge thank you to all the BJC staff members who helped to bring this new site to life by reviewing the inititial design and making recommendations to make it better; going out and playing on the site during its pre-launch phase and making recommendations to make the navigation better; and being willing to share suggestions and comments to ensure that the site was visitor-ready. To be sure, the site is still evolving and while the number of visitors continues to grow, the site will only be as good as the content that is included. The great thing about a social site is that while we have the ability to post lots of content, there is freedom for anyone who registers to share what is on their mind in the "Who's Talking" section. Also, we encourage everyone to nominate a hero -- someone who is doing something swell for others, share ideas on how medicine can be made better and participate in the online polls.
I also want to encourage you to send suggestions to me on how to make the site even better. We look forward to posting Day in the Life videos, new blogs and other information that will keep the site fresh. But, I am sure that many of you have recommendations that I (and others working on this site) have not considered, so please share them. We also know that getting traffic to an online site is not as simple as the Field of Dreams mantra of "If you build it, they will come." Thus, BJC's new billboards and tv and radio spots all invite the public to visit makemedicinebetter.org. I hope you will do the same.